This color is magic, and a MUST HAVE for every tackle box in Texas waters. Dark water = Dark lures. Black back with the gold belly and a Chartreuse tail.. this baby is a MONSTER when the water is right. Bag of 6 lures

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This color is an acquired taste. in heavy fog yellow lights are the easiest to see. So when the water is "foggy" or the sky is darker making visibility lower... Chernobyl should be your go to. Green water on overcast days, wind whipped water on sunny days, clear water on bight days. This color has that extra oomph when the water needs it. Bag of 6 lures

People who toss purple have their own applications, however I toss this in the surf during summer months. Purple is also an excellent color for night time and low light on a clear sky. Purple is one of the few colors that redfish can actually see. Bag of 6 lures

I like Texas Black Gold with the Chartreuse tail on lower pressure days or cleaner water. Great all around lure color when natural colors are on the menu. Bag of 6 lures

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ATTENTION ALL ROOT BEER LOVERS ... this is your color. Amy destroys the reds on this color. Excellent color for clear waters
bag of 6 lures

Dark Green back with a hint of gold and a hint or purple on a white belly... yea its a croaker. Use at your own risk.. not responsible for burned out drags!!!! Bag of 6 lures

Developed by Guide Larry of Artificial Only Guide Service in Rockport, Texas. This color is a killer fished over the Sumer time grass. Greenest thing in water with a green tint and absolute killer on Trout and Reds in summer time patters. Make your fishing buddy green with Envy.bag of 6 lures

When the water is UGLY this color shines you would not swim in it , but your forced to fish in it.. Morning Glory is the color on your jig head. Bag of 6 lures

18 degree super plastic is designed to last for weeks .. not days. The 4.5 inch Ghost with chartreuse tail is the perfect upper slot redfish, or larger trout bait. With PERFECT swimming action and ZERO BODY WOBBLE .. this lure will entice even the tightest lock-jaw'd fish. Bag of 4 lures.

Ghost Chartreuse color is an excellent all around search bait color.

18 degree super plastic is designed to last for weeks .. not days. The 4.5 inch O-Natural with chartreuse tail is the perfect upper slot redfish, or larger trout bait. With PERFECT swimming action and ZERO BODY WOBBLE .. this lure will entice even the tightest lock-jaw'd fish. Bag of 4 lures.

O-Natural color is an excellent all around search bait color for clear water .. better on cloudy days than sunny. Also very effective under clear Skys but low light early morning or late evening when the water is slightly darker. Also an excellent night time color for clear water and clear skys when the fish are at bottom profiling bait near the surface.

BLING BLING BABY.

18 degree super plastic is designed to last for weeks .. not days. The 4.5 inch Rhinestone Cowboy with chartreuse tail is the perfect upper slot redfish, or larger trout bait. With PERFECT swimming action and ZERO BODY WOBBLE .. this lure will entice even the tightest lock-jaw'd fish. Bag of 4 lures.

Rhinestone Cowboy has got the bling x100! Black, Gold and Blue glitter with a Chartreuse tail, this dudes made for water you gotta fish in .. but don't even want to fall in ... much less swim in it. Good for ugly water sunny days or cloudy .. any low light conditions with off color water. Icky Marsh water loaded with redfish, heavy tanned mangrove water hiding monster snook. This lure really produces when visibility is low low.

The Ghost with Chartreuse Tail. A great all around color when searching for fish under partly sunny or low light conditions. Built in the 18 degree plastic that is engineered to be Texas Tough and easy to rig.

Pinktastic - Is it pink, is it violet, is it lite pink? its all of the above its PINKTASTIC. Pink is a excellent trout color but it also one of the few colors that Redfish can see. Pink is very effective in cool and cold water when the fish metabolism slows down and they need a little extra sumthin sumthin to get them moving …

Since the dawn of time red & white have been the classic color. bag of 4 lures

Greenies are like candy to big snook , tarpon, and reds. Bag of 4 lures

Purple is the color trout and redfish see best. This color is AMAZING in dirty water.bag of 4 lures

Red with a black back and silver flake .. redfish may crawl down your driveway looking for this thing.bag of 4 lures

I have been hit! The bleeding gills design has been a long time favorite of fishermen everywhere. Bag of 4 lures

A great low light color. Surf casting , or pitching to docks in brackish water. Bag of 4 lures

Purple catches redfish … period! Also a great surf-fishing. Color.bag of 4 lures

Black back , gold body, orange belly. A lure color in the fishing hall of fame .. is there anything this color can’t catch ?bag of 4 lures

Stud Finder is the first M54 color with reactive UV dye. In sunlight the lure looks tinted purple, but in the water it is a PERFECT translucent grey.. just like a natural mullet color. Made our of our proprietary 18 degree plastic that lasts forever and with the weedless hook slot for scent... this color is a must have.